RACE: Recycling and Circular Economy — ASIA | AMERICAS | EUROPE

Exhibitor Service Kit


Exhibitor Service Kit

Set Up

How to Set Up Your
Exhibitor Center

Know Before You Build

How to Enhance Your
Exhibitor Center

Network

How to Network in
Digital Days

Know Before You Build

How to Enhance Your Exhibitor Center Virtual Booth

How To Start  ·  Content  ·  Video  ·  Products  ·  Documents  ·  Opportunities  ·  Matchmaking

If this is your first virtual booth, how do you start?


The objective and goals for your virtual booth should align with the goals for your company’s participation in the virtual event. Talk with your team to identify the direction to your company would like to go. It’s critical that goal definition be your first step, as it drives the decision you make regarding the build-out of your virtual booth.

Stand Out From the Crowd: What makes your brand and products unique? Highlight those differentiating features as you explain the benefits of your offerings.

What content should I add?


The main elements of a virtual booth are content (images, signage, logos, documents, links and staff). Your first job is content curator: Review all the content available and decide which content you place in your booth. The content should align with the goals you discussed with your team.

Tip: Be sure to write an optimized description for your company and booth in order to show up near the top of the search results.

Think of your profile video as your booth build. This is your theme, your design - make it inspire others!


Video is one of the most engaging ways to tell your company’s story. Don't have a professionally produced video to upload? Don't underestimate the power of your smartphone's recording capabilities! Grab your smartphone, find some good light, and put your heart on the line. Boom!

Tip: Feature a looped product demo here! Tip: If your video is your booth design, your sidebar banner is your flashing neon sign!
Tip: Video is only available for Platinum and Gold exhibitors. Contact your sales rep for availability on discounted booth upgrades.

Upload your newest or flagship products that you want to highlight for this audience.


Your products are what drive traffic to your booth. Get people interested in your brand and your story by catching their attention by showcasing your newest, most innovative products.

Don't forget to include important documents like your sales sheets or press releases, and add links to showcase your brand even more!


You can upload many different types of files, including URL links.

Tip: Use a trackable link for your own metrics!

Want to find out even more ways to enhance your Exhibitor Experience?


Innovation Showcase exhibitors are eligible for special incentive opportunities on this platform.

For more information, view RACE: ASIA Sponsor Brochure.

How Matchmaking Works


By responding to custom questions and setting up meetings, you will become more visible to your target audience through the Matchmaking Recommendation Engine. Check here for specifics on how Swapcard’s artificial intelligence works and how to get the most from it!


This educational program is provided as a service of SPE. The views and opinions expressed on this or any SPE educational program are those of the Speaker(s) and/or the persons appearing with the Speaker(s) and do not necessarily reflect the views and opinions of Society of Plastics Engineers, Inc. (SPE) or its officials, employees or designees. To comment or to present an opposing or supporting opinion, please contact us at info@4SPE.org.

Refund Policy for Virtual Events

No refunds will be granted after October 24. Registration may not be transferred.

Copyright & Permission to Use

SPE may take photographs and audio/video recordings during the conference, pre-conference meetings and receptions that may include attendees within sessions, networking areas, exhibition areas, and other areas associated with the conference both inside and outside of the venue. By registering for this event, all attendees are providing permission for SPE to use this material at its discretion on SPE's websites, marketing materials, and publications. SPE retains ownership of copyright to all photographs and audio/video recording obtained at this event and attendees may request copies of any material in which they are included.




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